Fixing product data for aftermarket scale and accuracy
From brake pads to batteries, the automotive aftermarket depends on precise, structured product information. We help automotive retailers and distributors manage complexity, onboard supplier data at scale, and deliver rich content across digital channels.
The Challenge
Managing product data in the automotive industry is uniquely complex:
Fitment dependencies
Products must match specific makes, models, years, and variants
High SKU volume
Thousands of parts with similar attributes and overlapping compatibility
Poor supplier data
Inconsistent formats, missing specifications, and unstructured PDFs
Multiple standards
ETIM, ACES/PIES, and bespoke internal schemas
Omnichannel expectations
Customers expect detailed, accurate specs across eCommerce, mobile, and in-branch systems
Our Solutions
Supplier Data Onboarding
SKULaunch automates the ingestion and structuring of messy supplier data — including spec sheets and pricing files — aligning it to your taxonomy and attribute model.
Taxonomy & Attribution for Fitment
We build structured product hierarchies and define fitment-based attributes (make/model/year), enabling precise part selection and compatibility filtering.
Content Enrichment
Using Descriptionwise, we generate part descriptions, features, and usage notes tailored for technical buyers — SEO-ready, consistent, and localised.
PIM & System Integration
We implement and integrate PIM platforms that support variant logic, rich metadata, and distribution to both eCommerce and trade systems.
How GSF Car Parts Transformed Their Product Data
Managing millions of SKUs across multiple systems, GSF Car Parts partnered with us to select and implement a PIM solution tailored for automotive scale. The result? Faster launches, cleaner data, and better customer experiences across every channel.
Why Choose Start with Data for Automotive Product Data?
Deep Automotive Domain Knowledge
We understand the complexity of automotive catalogs – from OE/OEM parts, fitment data, and ACES/PIES standards, to aftermarket accessories. Our team brings real-world experience working with suppliers, distributors, and platforms in the automotive space.
Support for Industry Standards
Whether you’re working with TecDoc, MAM, or custom taxonomy and fitment schemas, we align your data to industry formats, ensuring interoperability, marketplace readiness, and accurate vehicle lookups.
Scalable Enrichment at SKU-Level
Our AI-powered tools and enrichment workflows structure spec sheets, map compatibilities, and enrich product attributes at scale – from brake pads to car audio – without manual bottlenecks.
PIM & Integration for Multichannel Sales
We implement and integrate PIM systems that support complex automotive hierarchies, variant management, and parts compatibility – enabling you to distribute complete, accurate data across B2B and B2C channels with confidence.
Let’s talk about your automotive data
We don’t just implement PIM – we engineer smarter ways to manage automotive data. From parts catalogs and fitment to multi-channel enrichment, our solutions are built to keep your business driving forward.