Structured Product Data for Apparel & Fashion
We help apparel brands solve complex data challenges – from multi-variant SKUs to supplier onboarding and rich product content creation. Whether you’re scaling ecommerce or modernising operations, we’ll ensure your product data is ready for every channel.
The Apparel Product Data Problem
Managing product data in apparel is uniquely detailed and ever-changing:
Fragmented supplier data
Size charts, materials, colours, and imagery come in inconsistent formats across spreadsheets, lookbooks, and PDFs.
Variant management challenges
Colour, size, fit, fabric, and gender attributes need to be correctly grouped and structured for accurate browsing and filtering.
Unstructured attributes
Garment features, sustainability claims, and fit descriptions often lack consistent taxonomy or completeness.
Poor search & discovery
Without rich attributes and SEO-friendly content, customers can’t easily find the right item or compare options.
Slow onboarding
Manual processes delay the introduction of new products, especially seasonal lines or drops with tight timeframes.
Our Solutions
Supplier Data Onboarding
Use SKULaunch to ingest messy supplier files and align them with your taxonomy and variant model.
Attribute & Variant Management
Create clean size/color matrices and enable inheritance for faster variant setup and enrichment.
AI Content Enrichment
Generate on-brand descriptions, feature lists, and SEO copy at scale with Descriptionwise.
PIM & System Integration
We connect PIM to ecommerce, marketplaces, and ERP — so your product data flows everywhere it needs to go.
How Seasalt Transformed Their PIM Setup
Seasalt, the Cornwall-based fashion brand, engaged Start with Data to audit and optimise their existing PIM setup. We conducted a comprehensive health check of their apparel data model and governance, identifying opportunities to improve variant handling, content enrichment, and channel syndication. The result? A roadmap to optimise product data for faster launches, better consistency, and future growth.
Why Choose Start with Data for Apparel Product Data?
Apparel Industry Experience
We’ve worked with apparel retailers, fashion brands, and DTC startups to solve real-world SKU, data, and merchandising challenges.
Built for Multi-Variant Products
We support size/color grids, fit profiles, and variant inheritance to streamline enrichment and PIM setup.
Enrichment at Speed & Scale
SKU Launch and Descriptionwise automate structured ingestion and AI-powered content creation — from fabric specs to lifestyle copy.
Connected Systems, Seamless Data
We integrate PIMs with ecommerce, ERP, and retail systems to ensure consistency from source to storefront.
Let’s talk about your apparel data
We don’t just implement PIM — we help apparel brands scale smarter. From variant mapping and seasonal onboarding to AI enrichment and marketplace prep, our solutions help you move faster.