GSF Car Parts
Transforming product data at scale with PIM selection, implementation, and integration across millions of SKUs.
The Challenge
GSF Car Parts is one of the UK and Ireland’s leading automotive parts suppliers, with over 190 branches and a vast product catalog covering all vehicle makes and models, tools, garage equipment, and accessories.
As the business scaled, so did the complexity of managing product data. Legacy systems and manual processes couldn’t keep pace with the volume of SKUs, resulting in fragmented content, inconsistent attributes, and delays in launching new products.
Managing millions of SKUs without a centralised system made it difficult to maintain data quality, sync content across their eCommerce site, in-store systems, and ordering app — directly affecting operational efficiency and customer experience.
What We Delivered
We partnered with GSF to design and run a structured PIM Selection process, ensuring they could identify a platform capable of supporting their growth. After evaluating multiple vendors, GSF selected Akeneo as the most suitable PIM for their needs.
Following selection, we are leading the full implementation of Akeneo, integrating it with ERP, eCommerce, and business systems. We are introducing scalable workflows for onboarding, managing, and syndicating millions of SKUs.
We also provided strategic PIM operations consultancy to define how GSF should structure their product data teams and processes, embedding governance and automation into their day-to-day operations.
“Start with Data is helping us lay the foundations for scalable growth. With Akeneo, we can manage product data more efficiently across all our sales channels — transforming our day-to-day operations.”
The Outcome
Time-to-Market
New product onboarding is significantly faster with automated workflows and structured data.
Data Quality
A centralised PIM and data governance framework ensure consistent, accurate product information at scale.
Customer Experience
Better categorisation and enriched data have improved search, discovery, and content consistency across all channels.
Want Similar Results?
From PIM strategy to hands-on implementation, we help automotive businesses like GSF scale with confidence.