Skip to content

What is Product Variants?

A unique version or variation of a base product, which differs in one or more attributes, such as size, colour, or model. Variants share the same core product characteristics but offer specific options or configurations to meet varying customer preferences. They are often managed within the same product family or category, so customers can easily choose the variant best suiting their needs. Product variants streamline inventory management, merchandising, and sales processes by offering a range of options while maintaining consistency in product presentation and branding across different channels and touchpoints.

Ready to take the next step in your PIM journey?

Our PIM experts are ready to talk