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What is Product Family?

A group of related products which share common characteristics, attributes, or functionalities. It represents a collection of products designed, marketed, and sold together as parts of a cohesive offering. Product families frequently include variations or versions of a core product which are tailored to meet different customer needs or market segments. By grouping related products into families, businesses can streamline their product management, marketing, and sales activities, while also promoting cross-selling and upselling opportunities. Product families help businesses to display a unified brand identity and create cohesive product portfolios which resonate strongly with customers across different market segments.

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