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What is Big Data?

Large and complex datasets which are difficult to manage and analyse using traditional data processing applications. It encompasses a vast volume of structured, semi-structured, and unstructured data generated from various sources, including business transactions, social media, sensors, and multimedia. Key features of big data are volume, velocity, and variety. Organisations typically leverage big data analytics to extract valuable insights, patterns, and trends to support decision-making, innovation, and optimisation across sectors such as business, healthcare, finance, and science.

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