Product Experience Management (PXM) is the discipline of orchestrating and optimising all aspects of a customer’s interaction with a product throughout its lifecycle. It encompasses the creation, enrichment, and delivery of compelling product experiences across various touchpoints and channels. PXM focuses on enhancing product presentation, content, and usability to drive engagement, satisfaction, and loyalty. By leveraging data-driven insights and omnichannel strategies, organisations can tailor product experiences to meet customer demands and preferences effectively. Good PXM means businesses can differentiate themselves in competitive markets, foster brand loyalty, and maximise their value proposition.