Elite Supplements
Centralising product data and scaling digital operations across multiple storefronts with Sales Layer.
The Challenge
Elite Supplements is Australia’s fastest-growing sports and nutrition brand, offering an ever-expanding range of products across multiple eCommerce storefronts. As the product catalog grew to include bundles, variants, and complex attributes, managing product data manually became time-consuming and inconsistent.
Their team faced challenges keeping product information accurate across their Shopify stores, with enrichment workflows slowing down time to market. With growth accelerating, Elite needed a centralised system to manage and scale product data efficiently while maintaining a premium customer experience.
What We Delivered
We began by leading a structured PIM selection process to identify the platform best suited to Elite’s multi-site setup and growth plans. Sales Layer was chosen for its flexibility, usability, and integration capabilities.
We then implemented and integrated Sales Layer with Elite’s multiple Shopify storefronts to centralise data management and enable consistent, enriched product content across all digital channels.
We also supported the sourcing and enrichment of back-of-pack data, structuring it for ingestion into the PIM to enhance product detail pages. Post-launch, we continue to provide platform support and enhancements to evolve the system in line with Elite’s needs.
“Managing product data across multiple Shopify stores was a growing challenge. Start with Data helped us cut through the complexity, implement the right PIM, and integrate it seamlessly. Their ongoing support ensures our product data stays accurate, scalable, and ready for growth.”
— Johan Nyberg, Chief Digital & eCommerce Officer
The Outcome
Faster Time to Market
Automated workflows and centralised content accelerate product and bundle launches.
Improved Data Accuracy
A single source of truth ensures clean, consistent data across all Shopify storefronts.
Richer Product Content
Structured enrichment of back-of-pack data improves product pages and customer experience.
Want Similar Results?
We help high-growth retailers like Elite Supplements simplify product data management, launch faster, and scale with confidence.