A solution architect looks more at technology – if 2 systems need to ‘talk’ to each other, they analyse what specific technologies they need to fulfil that function. Data Architects are technology-agnostic. That’s to say, we’re unbiased towards the use of any specific technologies to solve the business challenges. We are operating at a higher, more organisation-wide level. I develop a pretty detailed conceptual model, which is business-function-specific. For example, if we talk about products, I’ll create a conceptual model specific to that business’s products – descriptions, dimensions, specifications and so on. That’s defined at a high level. From there, we’ll speak to the product manager to find out exactly what they need at the specific attribute level – name, description, weight, colours, legal and regulatory requirements and so forth.