Barbour Case Study
We supported Barbour, a British luxury & lifestyle clothing brand, to transform their processes & systems for managing product data. With greater integration, automation and removal of duplicate data entry, their product introduction takes less time and they have the platform to support their growth aspirations.
INDUSTRY
Fashion
PRODUCTS
10,000
GEOGRAPHIES
20 countries
REVENUE
£250 million
Through better data governance, automated processes & a scalable PIM solution, Barbour have the foundations to massively increase the channel, market & customer reach globally
The Challenge
- Slow product introduction processes
- Lots of duplication of data entry
- Unable to scale to new channels & markets
- Systems not integrated across product data lifecycle
The Solution
Strategy
- Built the value case for product data management
- Ran data quality assessment of existing databases
- Reviewed business processes for managing product data
- Assessed channel and market needs
- Supported evaluation of technology options for PIM
Implement
- Implement of a new PIM solution
- Implement a data governance framework, embedding product data quality in a new efficient product data management process
- Defined and planned a migration strategy to support an incremental transition
- Integrated PIM with eCommerce, PLM & other platforms
The Results
Faster processes and better data quality
- New processes for product introduction, enrichment, channel management, translation and localisation enable faster time to market
- New workflows enable Barbour to manage by exception, allowing users to focus on added value tasks
- Data governance is embedded into all process to improve data quality across the product data value chain
Scalable PIM Solution
- Product onboarding, enrichment and orchestration are all deployed on a scalable cloud-based technology stack
- New Salsify PIM enables single view of products and a single platform for end to end management of the product data lifecycle
Data governance has enabled huge progress in product data quality
- Data governance is embedded in the business process
- Data quality has dramatically improved on the customer experience
Ready to deliver your PIM implementation?
For retailers and distributors
We have a highly experienced team of retail PIM consultants ready to support your implementation from supplier onboarding through to customer experience
Ben Adams, CEO
For brands and manufacturers
We can help get your products onto the digital shelf, with our accelerators
Beth Parker, PIM Consultant